You shouldn't have to invest lots of time training and, worse yet, re-training your agency's account team.

At PR Works, our team is made up entirely of seasoned veterans — mature, field-proven professionals who know your industry and can get the job done with minimal input and supervision.

Click on the links below and meet our key players.

Joseph Feeks, Editorial Director and CEO

Joseph Feeks, Editorial Director and CEO

Joe is a seasoned brand journalist and media consultant with more than 40 years experience in agriculture, animal health, nutrition and related fields.

Because of his business focus, people often assume Joe spent his formative years tilling corn or showing pigs. Far from it.

Joe grew up in the shadow of New York City and was drawn to a career in the news media at an early age.

One summer, while pursuing his journalism degree at the University of Maryland, he fell into an internship with the state agriculture department. Suddenly, he found himself writing about everything from weed control in no-till soybeans to coccidiosis prevention in broiler chickens.

“It was a sobering eye-opener for a kid who dreamed about working for The New York Times. But for some reason, I just clicked with agriculture,” Joe recalls.

“I was fascinated by the technology and innovation, sure. But more than anything, I was struck by the people in the industry — they showed so much passion for their work. Agriculture was where I wanted to be."

After cultivating his ag communications skills further at two New York agencies, Joe launched his own company, PR Works, in 1986 to focus solely on developing PR and editorial programs in agriculture and the food-animal business.

Today, when he’s not consulting with clients or working on his next story, Joe enjoys chilling with his family, paddling his sea kayak or getting lost in the woods with a knapsack of camera equipment.

Diana Delmar, Brand Journalist and Science Editor

JoAnn Alumbaugh, Brand Journalist

JoAnn hadn’t planned to be an ag journalist, even though she grew up on a farm just outside of Ann Arbor, Michigan, and loved showing pigs in 4-H.

After graduating from Eastern Michigan University, she had a degree to teach high school English, but becoming Michigan Pork Queen ultimately changed her professional path. She was handing out ribbons at a pig show when she noticed a young fieldman who would later become her husband. He was named executive secretary of the Chester White Association and JoAnn began working full-time on the Chester White Journal.

“We came as a package deal,” she jokes, but that first entry into writing about the pork industry would set her future course.

This award-winning writer was editor of The Hog Producer for Farm Progress Publications for 16 years, rising to executive editor of the western state farm magazines. She was director of communications for for 10 years, worked for two advertising agencies, and was the executive director of editorial for Vance Publishing and editor of PORK Network. Most recently, JoAnn was editor of Farm Journal’s PORK.

JoAnn is a past-president and active member of the American Agricultural Editors’ Association (AAEA). She is a Master Writer and received the coveted Oscar in Agriculture in 1999. Just this year, she was honored to receive the Lifetime Achievement award from AAEA. Other honors include being designated an Honorary Iowa Master Pork Producer and being named an Iowa Master Farm Homemaker in 1998.

When she’s not writing articles, JoAnn enjoys playing the cello, reading, quilting and scrapbooking. She and her football-coach husband, Lyle, have three grown children and live in Linden, Iowa.

Diana Delmar, Brand Journalist and Science Editor

Diana Delmar, Brand Journalist and Science Editor

Since 1993, Diana has worked as a tireless reporter and science editor for PR Works, covering everything from livestock and companion animals to crop production.

She has more than 40 years' experience as a medical and agricultural writer and editor. Early in her career, Diana was a reporter and managing editor at the International Medical News Group (IMNG), publisher of newspapers for physicians. While there she received an award for Excellent Medical Writing from the Mid-Atlantic Chapter of the American Medical Writers Association and an Award of Commendation for accurate reporting from the American Academy of Family Physicians.

In 1989, Diana began to combine her experience in medical journalism with her interest in animal care by focusing on the veterinary field. She was the managing editor of Veterinary Practice News (formerly Veterinary Product News), edited or ghost-wrote several books on animal care and was a regular contributor to Veterinary Times, a British veterinary publication. She has authored three books (Storey Publishing): The Guilt-Free Dog Owners Guide, The Puppy Owner's Manual and Taking Up Riding As An Adult.

Diana lives on a horse farm in the suburbs of Washington, DC. When she's not writing, she’s riding, enjoys her dogs and occasionally relaxes at a hideaway in the West Virginia mountains.

Meghan Feeks, Brand Journalist and Marketing Strategist

Meghan Feeks, Brand Journalist and Marketing Strategist

Meghan's path to public relations was an unusual one. She had hoped to get a Ph.D. in philosophy after graduating from college. But when an academic internship made her aware of the chasm that often exists between ideas and impact, she decided to make a career of bridging them. The challenge of this is what first drew her to public relations — and it's what she continues to enjoy most about it.

With nearly 15 years of agency and corporate experience, Meghan has a passion for both the science and the business behind medicine and agriculture. She holds a B.A. from McGill University and a M.Sc. from Columbia University. Meghan is now based in London and heads up PR Works’ global PR and brand journalism initiatives.

A former dancer, Meghan also loves yoga, travel, writing and food.

Jesse Jenifer, Digital Director

Jesse Jenifer, Digital Director

Jesse started building web sites back in 1996 — a time when many marketers wondered if the Internet was a passing fad or a legitimate marketing tool.

Today Jesse modestly shrugs off his 23 years of digital marketing experience.

"My goal is the same today as it was back then — build engaging websites and other digital platforms that are informative, easy to use and, most important, keep target audiences coming back for more. Nothing’s really changed," he insists.

Oh, but it has.

Today Jesse prides himself on staying current with the latest innovations and platforms for enhancing the digital experience. He’s also a wiz at inbound marketing, which focuses on creating engaging content that pulls customers and prospects toward a company and its products. It’s a natural fit with PR Works’ focus on brand journalism.

When it comes to search-engine optimization and website analytics, Jesse can geek it up with the best of them. He also has a remarkable talent for taking complex, intricate designs and bringing them to life on a digital platform.

Jesse graduated from Binghamton University with a B.S. in computer science and a B.A in economics. When he's not creating websites and other e-marketing tools, Jesse likes hanging with his young family and breaking par on area golf courses.

Karen McMahon, Brand Journalist

Karen McMahon, Brand Journalist

Karen is an award-winning agricultural journalist with more than three decades’ industry experience, including 13 years as editor of Farm Industry News. She also has extensive background in the pork industry, including stints with National Hog Farmer, Hogs Today/Farm Journal, Hog Farm Management and the National Pork Producers Council.

Karen is also a past president of the American Agricultural Editors' Association (AAEA) and has chaired the sponsorship committee for the Agricultural Media Summit. In addition to attaining AAEA’s top Master Writer Award level, Karen has won three Oscars in Agriculture for writing and was also named AAEA Photographer of the Year. Karen has also been honored by the American Society of Business Publication Editors and Minnesota Monthly Publications Association.

Karen grew up on a diversified crop and livestock farm near LeMars, Iowa, and earned her BS in journalism from South Dakota State University. She and her husband Randy live near the Twin Cities but continue to participate in the family farm in Iowa.

Karen is a big sports fan, especially of the Minnesota Twins. She is an avid walker and consumer of books, magazines and newspapers. Other loves include cooking, traveling, musicals and fast cars.

Marlys Miller, Brand Journalist

Marlys Miller, Brand Journalist

Marlys’ heart and soul are grounded in the US pork industry. Her focus on pork emerged early in life, growing up on a swine and dairy farm in southern Minnesota and showing purebred Chester White hogs in 4-H and open class competitions. This experience led her to other activities such as livestock and meats judging. It also laid the foundation for a lifetime commitment of building a bridge between pork production and the meat case.

To combine a love of writing with a passion for pigs, Marlys enrolled in the University of Minnesota, where she received a BS in agricultural journalism with a minor in animal science.

Marlys began her professional career as a hog-market analyst and writer. She then moved on to become Editor of Producer Publications for the National Pork Producers Council. From there, Marlys spent 25 years at Pork magazine (now Farm Journal’s Pork), the last 17 of which she served as the Editor-in-Chief.

An award-wining journalist, Marlys has received numerous honors from agricultural publishing groups, including the Master Writer distinction from the American Agricultural Editor’s Association.

Most notably, she has won seven Jesse H. Neal National Business Journalism Awards and five Certificates of Merit for editorial excellence presented by the American Business Media in New York. Marlys also has received the Minnesota Pork Board’s Distinguished Service Award and was named Honorary Master Pork Producer by the Iowa Pork Producers Association.

When she’s not reporting on new developments in the pork industry, Marlys can be found training her German Shepherd, hiking one of our glorious National Parks, watching Minnesota football (Vikings and Gophers) or enjoying a good book.

Ronda Pick, Manager — Content Strategy and Development

Ronda Pick, Manager, Content Strategy and Development

Ronda joined the PR Works team in June 2019 with more than 15 years’ experience helping global animal health and nutrition brands bring their stories to life.

As manager for content strategy and development, Ronda combines her content marketing, social media and search-engine optimization expertise with her strong technical writing, editing and leadership skills to help brands build and interact with online audiences.

Armed with an eternal curiosity for all things related to life sciences, digital communications and the media, Ronda is known for her ability to successfully translate complex, scientific topics into simple, yet compelling stories that engage, educate and motivate. In 2013, her work received a WebAward for Best Science Website. In 2019, the corporate blog she developed, launched and managed (Zinpro Essential Feed) won a national Golden ARC (Agricultural Relations Council) Award.

Ronda grew up on a registered-Holstein dairy near Richland Center, Wisconsin, and earned her BS in agricultural journalism (marketing emphasis) from the University of Wisconsin-Madison. Long before stepping foot on her college campus, she knew she wanted her career to focus on helping agriculture tell its story.

In her free time, Ronda can be found creating irresistible bakery treats in her test kitchen. She also enjoys watching college football and basketball (Go Badgers!), digital photography, cooking and traveling.

Susanna Ronner, Art Director / Graphic Designer

Susanna Ronner, Art Director / Graphic Designer

Susanna came to PR Works in 1997 as a well respected graphic designer, but her background in other art forms — dance, music and fine arts — quickly demonstrated why she has such a keen eye for color, texture, balance and imagery.

Her print and web work expresses a unique and memorable visual impact, elegance and clarity, all of which have brought PR Works and its clients much success.

Susanna received her Bachelor of Fine Arts in Graphic Design from the University of Illinois, where she graduated with honors and was singled out for "Outstanding Senior in Graphic Design," earning her place in Who's Who Among Students in Colleges and Universities.

After graduating, Susanna went on to San Francisco to work for many years alongside some of the most highly respected and internationally renowned graphic designers.

In addition to animal health, Susanna has worked extensively for non-profit organizations, hospitals, colleges, museums, visual artists, recording artists, and small businesses.

Her design work is included in many design books and publications, including numerous editions of Print magazine's Regional Design Annual and Print's Best Logos and Symbols (Vol. 3) and American Corporate Identity (Vol. 3). For many years, Susanna also taught graphic design at the State University of New York at New Paltz.

Susan Spiegel, Digital Editor

Susan Spiegel, Digital Editor

Sue came to PR Works in 2008 with 20 years' experience in medical, technical and promotional writing. Since graduating magna cum laude from the State University of New York at Albany with a B.A. in English, her career has woven a path through editing, product development, branding, copywriting and creative direction. She's a quick study on virtually any topic. That, along with her versatility and attention to detail, allows Sue to jump easily from technical to pharmaceutical to commercial assignments.

As digital editor, Sue is able to happily combine her writing and multimedia experience, strong organizational skills and an avid interest in website creation.

In her spare time, Sue pursues many other creative outlets, including singing choral music and playing classical and folk guitar.

Susan Spiegel, Digital Editor

Caroline Stocks, Brand Journalist

Caroline Stocks is an award-winning journalist with more than a decade of experience writing about food and agriculture for national and business publications around the world.

Having graduated from the UK’s University of Sheffield with a BA in Journalism and an MA in Political Communication, she fell into agricultural writing by accident after being asked to cover the development of a government food policy.

Since then she has written about everything from European farm regulation, livestock science and production, environmental issues, and agricultural business and economics.

Her writing has also taken her around the world, reporting on food and farming stories in Australia, India, Canada, the US and across Europe.

When she’s not at her desk, Caroline can be found running (albeit slowly) around the rolling hills of Derbyshire, England, trying to teach her mischievous dog new tricks, and adding stamps to her passport.

In 2019, Caroline was the lead editor for a book, Farmageddon? Brexit and British Agriculture.

Chris Wright, Brand Journalist

Chris Wright, Brand Journalist

Born and raised in Mexico, Chris has his master’s degree in International Relations and, as a bilingual journalist, has covered the international poultry and livestock industries for nearly 30 years. In that time, he’s visited production and processing facilities in 22 countries.

For 20 years, Chris worked with, and eventually became the editor of Watt Global Media’s Industria Avicola, the premier magazine for the Latin American poultry industry. In this role, Chris interviewed production managers, directors and CEOs of the largest and most influential poultry production companies in Latin America.

Chris also spent 7 years with 5M Publishing in the United Kingdom where he created and launched Spanish language websites for the poultry and swine industries. Through the publishing of relevant news and articles, and with the proficient use of social media, 5M’s Spanish language website, El Sitio Avicola, grew to nearly 1 million readers in just over 5 years.

He served 25 years in the US Air Force, Air Force Reserves and Air National Guard, including a 7-year stint as a communications officer. Much of his time with the Guard and Reserves was concurrent with his agricultural journalism career.

Chris joined the PR Works team in January 2017 and now lives near Washington, DC. He’s a huge soccer fan and enjoys spending time with his family and five grandchildren.