We're an independent communications company that specializes in brand journalism, science reporting and media creation for the food-animal and meat businesses.
Our commitment to these industries is reflected in the quality of our work, as well as in the integrity and professionalism of our news team.
We'll be introducing a new company name and branding in 2025 that better captures our focus and capabilities.
Our legacy company, PR Works, was founded nearly 40 years ago by Joseph Feeks, who chose to focus not only on public relations, but also on agriculture.
From day one, PR Works set high editorial standards — for itself and for its clients. Over the years, it also sharpened its focus in agriculture. Not surprisingly, PR Works developed long-term relationships with some of the biggest names in the food-animal sector.
These values are still associated with PR Works today. But honestly, traditional PR activities are now a very small part of our business. In fact, most clients don't use us for PR at all. They're more interested in having us take the lead on developing content — and it's easy to see why.
Over the past 10 to 15 years, the rapid growth and evolution of digital media have changed the way companies communicate and share information with their customers. Yet, their marketing objectives are the same: Companies still want to be recognized as thought leaders; they still want to showcase their research, innovations, products, programs and ideas. The difference today is there are more dynamic platforms and cost-efficient tools available for telling their stories.
So, whether a company is creating its own digital news platform, beefing up its corporate website or sponsoring an editorial section on an established website, today's agri-marketers need a steady flow of high quality editorial content. We're excited about this trend, as well as the increasing demand for our experience and services.
We're also seeing a shift in how companies implement their communications programs. Many marketers are moving away from having one large, full-service agency and are taking a more integrated, cost-effective approach. For example, they might use one agency for their market research, strategic planning and messaging and then turn to smaller, more specialized companies for content development.
Today we draw on our heritage, industry knowledge and commitment to high quality editorial to develop content for a wide range of companies.
We’ll be introducing a new company name and branding in 2025.
We charge by the hour, day, month or project. We also offer discounts to contract clients who need ongoing services throughout the year. We can help determine the best arrangement for your program and budget after discussing your needs and timelines.
It’s easy. Contact us today and we'll set up a mutually convenient time to talk about your needs. You won’t get even the hint of a sales pitch. More than anything, we just want to listen, learn and determine if we’re a good fit. We look forward to hearing from you.