We built this website to provide an overview of our capabilities and experiences in agriculture and animal health. But if you really want to evaluate the value of PR Works to your marketing program, you need to hear from people who have worked with us in the past. References available upon request.
Mary Kay Mower
Marketing and Product Manager
BioResource International Inc.
(Worked with PR Works at Zoetis)
PR Works is one of the breakthrough finds that have improved our organization and our messaging. As an executive director, I know when I’ve met a team and a leader I can trust when it comes to marketing communications recommendations and professional engagements on projects. I can recommend PR Works wholeheartedly.
I truly appreciate their contributions and the professional advice they have offered to our organization and our members. PR Works is widely respected and sought after. We can rely on them to help us get our important messages out, timely and accurately, to the correct audience using a variety of media. We can also rely upon them to understand our needs and the needs of our constituents.
We owe a great deal of thanks to PR Works and their hard work and dedication in helping the American Association of Avian Pathologists grow and share its knowledge and expertise to fulfill our mission.
Bob Bevans-Kerr, Executive Director
American Association of Avian Pathologists
I’ve had the pleasure to work with PR Works primarily as a scientific and/or research panelist. Their journalists are very professional and always do a great job putting you at ease prior to each interview session. In my new role as principal investigator and owner of a contract research company, PR Works assisted us in developing the SPRG logo. They took considerable time to understand our company to ensure the logo “fit” our company. It is remarkable how often clients compliment us on our logo. Working with PR Works is like working with family.
Charles Hofacre, DVM, PhD
President, Southern Poultry Research Group Inc.
Professor Emeritus, University of Georgia
PR Works was my public relations agency for more than 11 years, from 1999 through 2011. They helped us at Schering-Plough (later, Intervet/Schering-Plough and Merck) to tell our story about coccidiosis control in poultry. Actually, they did way more than that. Through a dynamic interaction with our team, PR Works helped us forge the concepts, clear the clutter and turn our messages into crisp, clear, compelling stories that impacted the industry.
The best I can say about PR Works is that more than once I heard from the sales team that a certain news story or testimonial they had written was a decisive factor in convincing another customer to try our products. A public relations agency with results that can actually be measured in dollars and cents. Now, that's something one can't find every day.
Marcelo Lang, DVM
Director, Global Marketing — Animal Health & Nutrition
Chr. Hansen Animal Health
(Worked with PR Works at Intervet/Schering-Plough Animal Health)
PR Works' enthusiasm for their client's programs is contagious and matched with their creativity, versatility, and talent for developing successful communication strategies for all aspects of a good public relations campaign. When they were called on to develop a public relations campaign beyond agriculture into the global energy sectors, the execution of this program successfully obtained a front page, above-the-fold, placement in the Wall Street Journal. I have worked around the globe for all my career amongst many stakeholders and multiple industry sectors, and there are few as creative and talented. I highly recommend PR Works.
Bob Morris
Principal, AndMore Associates, LLC
(Worked with PR Works at The Sulphur Institute)
I have worked together with PR Works for almost two years and, I must say, it was a relief to finally work with people who understand the poultry/livestock and animal health market, which is quite rare among communication agencies. What I liked most about PR Works is their proactive approach in suggesting and implementing concepts, messages and creative ideas. I have experienced that, with PR Works, you will get a maximum of high quality communication output with a minimum amount of input or guidance. I experienced a level of seamless teamwork, which is very difficult to accomplish nowadays. It often felt as if they were ‘part of our team without being part of our team.’ I would highly recommend their services.
Ruud Aerdts
Managing Director
Ceva Animal Health
(Worked with PR Works at Intervet/Schering-Plough Animal Health)
The professionals at PR Works helped us develop and deliver our marketing and technical messages — not only to our customers and prospects, but also to our own people. With their PR, editorial and technical expertise, we were able to educate the market about our products’ benefits and effectively tell our story to the world. The collective effort between PR Works and our marketing, sales and technical service teams allowed us to increase global market share for a key product range from less than 1% to 10%. I highly recommend this agency.
Stephen Collins
Former Vice President, Worldwide Poultry
Intervet/Schering-Plough Animal Health
What I like best about PR Works is that they really know and understand agribusiness and the animal health market. Most of PR Works' competitors are often young upstarts, who are quickly in and out of agribusiness PR as a passing career path.
PR Works, on the other hand, offers industry veterans that are networked into all key editors. Joe and his team dependably get feature stories and releases placed in the major media.
Their stories are also crisp and concise, using the latest industry "buzz words" and hitting the "top buttons." They're also balanced and accurate. PR Works gets the maximum spin for any event or story.
And most importantly, they're not afraid to tell the client when a story isn't newsworthy.
Bob Fountain
President, Fountain Agricounsel, LLC
(Former VP of Pfizer Animal Health)
PR Works is a rare find. They have always delivered a broad range of strategic, creative and well-written communications materials. From planning through placement, PR Works makes life a lot easier for busy marketing and public affairs professionals.
Rose Krizewicz Wingfield
Former Senior Director, Public Affairs
(Worked with PR Works while at Merck)
PR Works is a unique agency with extremely good knowledge of animal health and agriculture, along with some very creative ideas and plans to promote products and a company.
They have a real gift for coming up with interesting angles or positioning ideas for products that are well received by the target audience. They understand the business and they're a pleasure to work with. True professionals.
Loren R. Williams
President & CEO
Solution BioSciences, Inc.
(Worked with PR Works while at Alpharma
I've worked with PR Works in three different organizations. The first time, PR Works was already part of my company's marketing team — and I knew from the start they were something special. In the second and third times, I made it a point to bring in PR Works to effectively communicate our messages.
Why PR Works? Because they ask tough questions, they challenge the thought processes and they stand up for what they feel is in their client's best interests.
In addition, PR Works brings knowledge of our industry and have excellent writing and communications skills. They have the ability to take a technical subject and make it understandable for all audiences, from producers to PhDs.
Colin Meyers
Vice President, Food Producing Animals
Vibrac
(Worked with PR Works while at Alpharma, Dekalb and Novartis)
PR works has a long history in agriculture, so they know the issues and understand the fine details of food animal production. You don't have to go through lengthy explanations about basic concepts to get them up to speed. They actually save marketers and technical service reps time.
I've also been impressed with the experience and relationships PR Works has with the press. They know how and where to place stories for maximum impact, saving money and effort.
PR Works not only has great copy writing but also great technical writing. This sensible mixture of science and sell is hard to find. Your product is noticed, but also perceived with integrity, thereby enhancing your image as a supplier.
PR Works is also proactive. They take the initiative on projects and go above the call of duty to make sure the project meets their own high quality standards, thereby enhancing our image as a supplier.
Robyn Fleck, DVM
Swine Veterinarian
(Worked with PR Works at Intervet/Schering-Plough Animal Health)
Public relations is much more than writing press releases and contacting editors. You have to go about it professionally and effectively, balancing the client's need for publicity with the media's need for real news.
PR Works does just that. They listen. They comb through and understand your research data. They ask a lot of questions that make you think and help fine tune your positioning. They interview independent specialists to get additional perspective.
In the end, they deliver newsy, credible, compelling, well-written news releases and features that get results. They're also good at working with editors behind the scenes and pitching story ideas. I've also been very impressed by their graphic design capabilities.
I would recommend PR Works in a heartbeat.
Steve Nelson
Marketing Consultant
(Worked with PR Works at Solvay Animal Health and on independent projects)